Make Monday Mornings Magical

At G-Lytics we make sense of your website data to deliver the insights and recommendations you need to grow your business.

Our Bespoke Reports Always Deliver

Right-Sized Details

Marketing Analytics platforms, like GA4, has no shortage of data, but that isn’t helpful for a marketer looking to make optimizations and decisions. That is why we work with you to pinpoint the data points that move your business and your team forward.

Unrivaled Expertise

Our analysts have worked on countless clients, industries, and business models, ranging from Fortune 500 companies focused on B2B, to small startups doing $100 a month with eCommerce. We have seen it all and we are ready to take that experience and apply it for your benefit.

Action Lists

Our reporting technique and expertise come together in harmony to deliver you and your team recommendations, considerations, and/or action lists, all aimed to improve your business tomorrow and in the future.

Reinventing Agency

  • We work on a flat fee subscription, so there is no contracts, no change orders, and no headache for you.

  • We don’t require you to sign a 12-month contract. If you don’t find value in the reports you can cancel at any time.

  • Our only objective is to help you. We won’t hide or deceive you with the data we include, because we don’t have a hidden agenda, like your Paid Media, Social, Content, and SEO agencies.

  • Hate meetings? Yeah, us too. That is why we work asynchronously with no meetings. You are going to love how much time we save you!

  • We don’t have Business Managers, Project Managers, or expensive overhead that you end up paying for. We only have analysts, which means you get the most bang for your buck.

  • We don’t use AI or NLG to generate your reports, because they are amazingly ineffective for website analysis, and AI lacks context and historical knowledge. That is why we roll up our sleeves and get to work the old-fashioned way.

Insights Delivered When They Matter

Imagine this, you sit down at your desk on Monday morning with your cup of coffee and you open your email to read your weekly website performance report from G-Lytics. The report details two wins that you want to share in your daily huddle with your Executive Team. In addition, you learn that the new campaign was underperforming this week. Armed with a few recommendations from G-Lytics, you call a meeting with your Paid Media team to discuss quick optimizations.

You have a clear path to a successful week and its still only 9:20am on Monday! That is what we call #MondayMorningMagic

Since we can agree that numbers are magical, let’s take a moment to revel in an ROI of 345%!

A client that took our recommendations, implemented, and tracked the performance of the new actions found that our reports had a positive ROI for the company of 345%, making it one of the best investments of the year.

Our Process

  • 01. Discovery

    We will quickly work with you to fill out a discovery document that will bring us up to speed on your business, with the objective to build the best reports right out of the gates.

    We will cover topics like your business objectives, goals, and key marketing initiatives.

  • 02. Tracking Audit

    For most clients, we find a Tracking Audit is a great place to start. This lets us know if the data is accurate and ready to be used for marketing decisions.

    The audit won’t delay the first report, but is critical to know how much we can rely on the data.

  • 03. Execution

    After the Discovery and Tracking Audit, the rest of the relationship is about executing the reports, refining our approach, learning more about your business, and building a partnership.

    We will leverage Trello to keep communication streamlined.

Choice Your Plan

Don’t let lack of information hinder growth.

With nothing to lose and everything to gain, let’s start building a lasting relationship today. If you don’t think it is a fit after starting you can always cancel, but you will do so with a tracking audit and a few action items.

  • The new display campaign has been running for 1 month, yet there hasn't been a noticeable increase in Direct, Organic, or Social traffic. While long-term the value may reveal itself, for immediate results you should consider additional budget, new creative, or targeting a smaller audience.

    Example Excerpt from Our Reports

  • We have identified three long-term trends that should be on your radar. The first one is the relationship between Organic and Paid Search. Organic's percentage of sessions has been shrinking the last 18 months. Without intervention [list of recommendations], the cost per session will continue to rise.

    Example Excerpt from Our Reports

  • This week we identified an audience that has a conversion rate 400% higher than the site average. We have saved the audience and shared it with Google Ads, so it can be used for a new remarketing campaign. Consider the following when setting up the campaign: [list of recommendations].

    Example Excerpt from Our Reports

 FAQs

  • Absolutely not. And don’t be confused by these services. A dashboard only reformats the data but does nothing to analyze and understand what happened over the previous period. We do the dirty work to understand and convey the details behind each key performance indicator.

  • 100%. Nothing is set in stone. We will go through a discovery process to identify the key actions on your site and use that to craft a unique report just for your brand.

    We work asynchronously, but we do welcome and encourage weekly guidance so our reports hits the mark every time.

  • If we use the weekly report as an example, on average an analyst will spend 4-6 hours producing insights and recommendations every week. For months with 4 weeks, that works out to $250 an hour and for months with 5 weeks, it is $200 an hour. Our average analyst is at a principal level at a marketing agency, which usually has an hourly cost of $400+ per hour. Also, we have no Business Managers or Project Managers so 100% of your money is going into producing the best reports for you and your team.

    If you opted to bring in an internal resource to produce the same work, the salary for an equivalent resource would be $125K or more per year ($10K+ per month), plus the cost associated with benefits and having a full-time resource (laptops, software, training, etc.).

  • This is not uncommon for our clients, whether it is another agency or an internal resource. From our experience, these resources aren’t specialists in website analysis, have hidden agendas (like a Paid Media agency), or have multiple responsibilities that make website analysis inconsistent.

    However, if that is not the case for you, it is still a great idea to enlist the help of G-Lytics to provide parallel analysis on the website. Another set of eyes will provide different perspectives on performance and the corresponding actions.

  • No, if you need help implementing GA4 and GTM we can help you with that work.

    GA4 is the fourth version of Google Analytics, which became the primary Google Analytics platform on July 1st of 2023. If you have Google Analytics but didn’t actively transition to GA4, it is possible you are still on the third version of Google Analytics (Universal Analytics).

    GTM, or Google Tag Manager, is a platform that allows technically inclined marketers to manage, create, and update the pixels on your site and the configuration of GA4. These can range from media pixels, like Meta, to GA4 events to track CTA clicks on the site.

  • GTM, or Google Tag Manager, is a platform that allows technically inclined marketers to manage, create, and update the pixels on your site and the configuration of GA4. These can range from media pixels, like Meta, to GA4 events to track CTA clicks on the site.

    GTM is an extremely powerful tool and can completely transform the data available to analyze, but it can also bring down your site if not implemented correctly. We highly recommend a GTM implementation expert like G-Lytics to manage your GTM account.

  • Not a problem! G-Lytics has experience in multiple analytics programs, like Adobe, but we have found that most sites are using GA4 because it is free.

    If you would like to use a different tool other than GA4, we are confident we have experience in that tool or can apply our experience to quickly learn your software; after all, it isn’t the tool but the analyst because all analytics programs will report (generally) the same thing.

  • You might be surprised to learn that we are currently one analyst strong. You will be working directly with me, Adam Golesh, a digital marketing analyst with 10 years of agency experience producing actionable reports for numerous clients.

    We are growing and looking to expand, but each analyst we bring on will be remote to start.